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Reigniting Mature Brands & Categories
Category Marketing: A Breed Apart
Managing & Motivating Creative People
Collaboration Marketing: Building Bridges
Got Milk? Book/Articles
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“What matters is not the idea a man holds, but the depth at which he holds it.”--Ezra pound
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Got Milk? The Book
Table of Contents (484 K PDF file)
Lessons for Bottled Water Marketers
Complete Article
(6.5 MB PDF file)		 Joining Forces
Complete Article
(1.4 MB PDF file)
  Got Ideas?
Complete Article
(1 MB PDF file)		     Cookies & Milk Anyone?
Complete Article
(1 MB PDF file)
  A Sleeping Giant Awakens
Complete Article
(1.7 MBPDF file)		     Outdoor Marketing’s Fast Lane
Complete Article
(792 K PDF file)
  Resuscitation Marketing
Complete Article
(564 K PDF file)		     GOT MILK? Goes Bananas
Complete Article
(880 K PDF file)
     
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