In 1993 Jeff became the Executive Director of the California Milk Processor Board. He led the creation of GOT MILK? and, over the next 12 years, transformed it from a local tag line into one of the best known, most influential campaigns in America. By applying creativity, unconventional thinking and packaged goods disciplines, he turned GOT MILK? into a “virtual brand”, a valuable licensing property and a pop culture icon. Collaborative by nature, Jeff brokered a wide range of strategic alliances with the most powerful food companies in the US including; Nestle’, Kraft, Nabisco, General Mills, Pillsbury and Quaker Oats. In 1994 he broke new ground by founding multicultural and internet marketing programs.

Prior to GOT MILK?, Jeff spent 25 years at major advertising agencies; Grey, Ted Bates, JWT, McCann Erickson and Ketchum. His branded clients included; P&G, Clorox, Con Agra, Warner Lambert, Safeway, and Bank of America. Jeff is recognized as the leading authority on generic marketing with direct experience on beef, bananas, potatoes, eggs, raisins, canned food and, of course, milk.

In late 2005 Jeff left the milk board to launch Got Manning? His mission; reignite mature brands and categories with fresh, provocative and fully integrated ideas. He authored GOT MILK? The Book and numerous articles on building brand potency. Jeff graduated with a Masters in Journalism from Northwestern University and has taught at the graduate level at both UC Berkeley and UC Davis. He is married, has two daughters, runs hills, plays goal keeper on two soccer teams and chases wild trout.